Project: Design brand identity and packaging for a new spirit alcoholic drink.
Target Audience:
Age: 25-45
Gender: Primarily women, but aiming for gender-neutral appeal
Lifestyle: Socially active, enjoy nightlife and experimenting with flavors; Mojito, Curaçao, and Cosmopolitan
Indulgence through bold flavor, visual artistry, and sensorial sophistication, Elixir is designed for the modern explorer of taste. Its identity delivers a curated drinking experience wrapped in a can that’s as expressive as its contents.
